Job Responsibilities

• Develop and execute product marketing strategies, including product positioning and messaging
• Lead and manage the product marketing team, providing guidance, and support.
• Conduct market research to inform product and marketing strategy, including go-to-market plans, pricing, and promotion.
• Collaborate with sales to create sales materials and enablement.
• Implement product marketing programs, including customer onboarding and content marketing.
• Maintain competitive intelligence and build relationships with industry experts.
• Present updates and plans to the executive team.
• Collaborate with customer success to develop advocacy programs.
• Analyze the market, establish brand positioning, and manage vendor relations.
• Arrange meetings, trends, and supplier discussions.
• Analyze target company data, prepare financial reporting, and support clients.
• Support business development efforts and stay updated on industry trends.
• Collaborate with Marketing and Sales on product communications and adhere to company policies and procedures.
• Evaluation of market size and trends, competitor analysis including identification of offering gaps
• Stay up-to-date on new technologies and trends to best serve customer goals
• Work with Marketing and Sales teams to develop product line communications
• Perform assigned duties as needed.

(Note: The above job description is a general outline and may include additional responsibilities and tasks as deemed necessary by the company.)

Qualification Requirements

• 2-5 years of of progressive experience in Product Management
• Bachelor of Business Administration or BSc in Engineering degree required; MBA would be an added bonus.
• Demonstrated experience developing and executing successful product marketing strategies
• Working knowledge of SaaS software development
• Strong project management skills, with the ability to manage multiple projects and prioritize tasks effectively.
• Excellent written and verbal communication skills, with the ability to create compelling marketing messaging and sales enablement materials.
• Ability to analyze various types of data and apply it to solve problems
• Ability to communicate effectively across various levels and with different team
• Experience with B2B or Digital Product Management products or features preferred