Games of any kind are a great way to get people excited and entertained. The crowd cheers and enjoys itself. Managing the tens of thousands of spectators at a sporting event may be a stressful experience for the event’s organizers, though. There are a lot of details beyond just the game itself that need attention. NFC Asset Tracking Software is essential for this purpose. It helps managers keep track of their assets by providing their latest, precise locations in real time.

Real Time Location Systems (RTLS) are used to track the location of items, assets, or people in real-time monitoring, according to a report by Industry Arc. By incorporating tags into the tracked item, this is accomplished. Fixed receivers or readers pick up the signals the tags send out to determine the location. The main RTLS uses in the sports business are player in-game tracking, player training tracking, and asset tracking. The RTLS in Sports Market is anticipated to expand at a CAGR of 14.7% from 2018 to 2024. With a projected CAGR of 24%, APAC is expected to develop the fastest.

Several methods, including barcoding, quick response codes (QR Codes), radio frequency identification (RFID), near field communication (NFC Tracking), Bluetooth Low Energy (BLE), the global positioning system (GPS), the internet of things (IoT), etc., are used to achieve real-time asset tracking.

Can the NFC, though, really help stadiums? Here are five examples that show how effective NFC can be in a sporting environment.

Preventing Theft

Tom Brady’s jersey was taken by a member of the media once! NFC tags can be used to prevent such occurrences. They are small and have the ability to keep track of the player’s gear. This will assist in both identifying the stolen goods and avoiding theft. Given that fans may purchase the gear, this is advantageous for both the NFL and them.

Vehicle theft at sporting events is nothing new. There have been a number of occurrences involving automobile theft. NFC can be installed at vehicles to provide a real-time location in order to prevent theft.

Fast Entry Process

Today, sports fans purchase their tickets online. There may be long lines, though, when large crowds come to the stadium to watch their favorite team play. People may already be feeling tired because the entire process takes so long. Does there exist a remedy for the issue?

The Oakland Athletics joined Major League Baseball’s (MLB) new NFC ticketing solution, which allowed spectators to enter stadium gates by merely tapping their phone (or Apple Watch) to a ticket scanner, the pymnts reports.

Apple has been employing NFC contactless technology in their smartphones and watches, as it is also known. This time, they worked together using Apple Pay.

This quickens the procedure, makes mass entry simple, and saves both time and energy.

Increasing Sale & Its Process

Games last a long time, and fans need energy to support their team. To get that energy, they need food. Before the game begins, a large crowd gathers for food, although once again there may be lengthy lines. NFC technology provides a solution to this issue.

The digital trend states that you can use your smartphone to pay for food or memorabilia at the Levi’s Stadium in Santa Clara, California. Of course, in order to utilize this function, you’ll still need a smartphone with one of the supported payment systems, like Apple Pay, Android Pay, and Samsung Pay.

This avoids waiting in queues and food gets delivered at your seat! So you enjoy the game, food, and the technology that made everything so easy. The payment gets deducted from the account and food is delivered. Gone is the old style where you paid cash, waited for the balance change to be returned.

It made the process that much longer and irksome. Through this digital process, the sales process also increased and customer satisfaction got a big boost.

Engaging Customer

Adidas has employed NFC in its shoe industry. The NFC chips in the shoes support in the runner’s continued fitness. Adidas has gathered a lot of data using these chips. They can introduce products because they are aware of the customer preference trends thanks to the data.

With the use of the data they have gathered, they also improve their products. They are also considering more contemporary ways to interact with their clients.

Near Field Communication (NFC) is designed to transform the consumer experience by enabling businesses and customers to access real-time data via mobile devices. Customers’ experiences and those of the businesses that cater to them are changing as a result.

Organizations find it particularly useful because it helps them learn more about their clients’ changing needs. Companies can increase sales by making wiser business decisions with the help of this information.

Are There Any Flaws in NFC Asset Tracking Software?

NFC asset tracking software is a continually developing technology that is still regarded as being relatively new. Not all devices might be able to use it. In addition, not many individuals still know about this technology.

The NFC range is also somewhat limited. It may be suitable for processing payments with its 4-5 inches of data reading capacity, but the small range may be a significant problem for asset tracking requirements.


Customer experience is being improved through NFC asset monitoring, which is making a significant impact in the sports industry. Additionally, it saves plenty of time and effort. NFC ensures that no duplicate tickets are used and offers essential security.

Without a question, this technology has a lot of potential because it can be applied to marketing campaigns and efforts to increase organizations’ bottom lines. Real-time tracking and daily operations optimization are possible when this technology is used with asset management software.