Today’s customers are bombarded with multiple options and alternatives. Marketers need to consistently optimize their marketing strategy to remain relevant in the market. While there are several techniques that marketers can deploy, Customer Relationship Management, or CRM, is the most effective.

Social Engagement

Social media engagement is important to acquire and retain customers. CRM can help you get a comprehensive idea about your customer, ensuring you can interact better through the integration of social media channels into CRM platforms.

Email Marketing

Email campaigns are an important part of marketing strategy. However, emails must be targeted to be effective. CRM provides segmentation and targeting capabilities. This can help you in personalizing and automating your email communication based on target customers, so you can spend less time on manual tasks and more time on driving performance.

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Eliminate Duplicate Efforts

Think about a situation where your sales and marketing teams are performing the same tasks, or worse, giving leads mixed messages. Invariably, the company suffers. It not only wastes time and money, but you also lose out on valuable sales opportunities and it can ruin your brand’s reputation. CRM eliminates the possibility of such duplicate marketing efforts via automation and proper optimization of tasks.


Marketers see an average of 20% increase in sales when using personalized experiences. You can improve your marketing strategy by providing personal and unique value to your customers. With CRM tools, you can personalize your messaging across channels, such as email, landing pages, social media, etc.

Revenue Maximization

CRM provides you with specific insight into the products, channels, messages, and customer segments that are generating the best ROI, and which are doing the opposite. This enables you to maximize performance in the successful areas and work on the weak areas to improve your performance there.

Customer Retention

Acquiring new customers costs 5 times as much as retaining existing ones. For CRM and marketing strategy to work well together, you need to focus on customer retention. With the help of cloud-based CRM, you can access customer information that can assist you in enhancing your offerings & communication with existing customers.


Customer relationship management software has the ability to automatically tag and transfers relevant information, like demographics, interests, and referral channel information, directly from marketing to your sales force. This increases collaboration and allows them to always have the necessary information when they are developing pitches or marketing strategies for high-quality leads.


The effectiveness of your marketing strategy depends upon measuring results. CRM software comes with predictive capabilities that allow you to understand campaign results, identify weaknesses, predict future trends, and optimize marketing strategy to provide maximum results.