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Danielle Gradwell | Posted on October 9, 2020 / in Sales Force Management / 2604 views

Effective Sales Management Techniques


A sales manager’s job is to make sure that their sales team is always educated and motivated and to provide them with a healthy and productive work environment. These three aspects contribute to good sales management, which has the ability to increase sales performance and individual employee performance, as well as contribute to the development of excellent team chemistry. In order to produce a successful sales team, you need good sales management techniques in place to assist with sales performance improvement.

Sales Management Techniques

First, it is imperative that as a sales manager you hold all members of your sales team accountable. This is achieved by ensuring that every member of your sales team fully understands the rules and is held to the same standards. No matter how long or short a sales rep has been part of the sales team, it is important to treat every salesperson equally and to afford equal opportunities to all. It is also important to always provide each member of your team with concise and constructive feedback and criticism and not to single out any sales rep.

Second, the feedback that you provide to your sales team members needs to be helpful, as it plays a huge role in not only the individual growth of the members of your sales but in the growth of your sales team as a whole. Helpful feedback goes hand in hand with checking up and engaging with your sales team on a regular basis, and thus it is important to always monitor your field sales reps. Your helpful feedback needs to be direct, honest, and specific, which ensures that the focus remains on the topic at hand.

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Third, in order to grow your sales team and take your sales team to the next level, it is imperative that you as a sales manager provide your team with all of the necessary sales tools to succeed. It is the job of the sales manager to ensure that there is an efficient and effective plan in place to ensure success. You need to create powerful sales scripts that will teach your sales team members how to successfully sell products over the phone and how to close sales deals. You need to provide your sales team with good training to develop their sales skills and customer service training that contributes to their growth. You also need to keep your sales team motivated by encouraging the art of mastery. This is done through constantly nurturing their craft and encouraging them to take part in tasks that allow them to continuously learn and grow, such as reading quality sales books and listening to business webinars.

Sales Tracking Software for Management of Sales

Good sales tracking software makes the process of managing sales and managing a sales team much easier. Sales tracking software enables you to train your field sales reps according to your sales standards and enables you to monitor your field sales reps while they work on the go. Effective sales tracking software also enables sales managers to create sales teams, assign sales tasks, and designate sales areas. It allows you to monitor all sales operations, retrieve market feedback, and identify your sales driving forces, as well as your sales restraining forces.


Sales tracking software such as SalesQ provides a salesforce management module that enables you to manage your field sales reps from within the SalesQ app. Sales rep data can be organized according to geographic location, tasks, customers, and/or sales trends to achieve the best results. This software also allows you to measure sales performance according to completion of the assigned task and coverage of the designated sales area, and thus increases accountability among your field sales reps as their movements are recorded according to their real-time location. SalesQ also makes use of geofencing that locates the sales visit from the market in real-time, eliminating the tendency of working over the phone and skipping a visit. If you are interested in learning more about SalesQ, please contact CloudApper.

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